Customers, Pole Displays and Order Confirmation

Pole Display and Customers.

There is big  push in a lot of areas to implement pole displays for customer protection.  The thought is that customers will be safe from being ripped off by seeing the correct price.

After my trip to Disneyland,  I'm thinking more and more that we need to think about using pole displays or customer confirmation terminals  and receipt printers for protection against employer theft as well.

For example,  twice while in Disneyland, I bought product from a street vendor and had them ask if we would like a receipt.  When the answer  was no , they took cash and never used the register! Unfortunately, this is a pretty common scenario with locations where there is only one employee working during that shift.  

A good POS with a pole display and automatic receipt  printer helps stop that.  The employee knows that the customer is watching what is happening.    Add a cash drawer that will not allow the next transaction  to be rang up until the drawer and closed and you can be pretty sure you are doing everything possible to prevent theft.    

Add a low tech sign telling customers to expect a receipt to be offered and you are doing better. 

Contact us at:

SelbySoft

Mike Spence

800-454-4434

Sales@SelbySoft.com

 WWW.SelbySoft.com

8326 Woodland Ave. E

Puyallup Wa 98371

Holiday Customer Rewards

Holiday's and Customer Rewards!

Every year the holidays seem to get busier and busier!  Remember that your customers are short on time, patience and money during these times.

Now is the time of the year to start using the marketing database you have been building up with your delivery customers and with your gift card / reward programs.  This information allows you to get a leg up on the other advertising campaigns your competition by reminding your customers why they buy from you in the first place. 

So, where do we start? How about with the Top 100 List of customers?  Send them a reward for coming in so often and remind them why they are important to you.

Let's not forget the people that have started to drift away from your store.  These are the so-called "lazy" customers.  Target the ones that have not ordered in 30,60 or 90 days.

Changing your holiday hours?  Staying open later on weekends etc?  Great!  Let's tell people about it. . . Target your customers by time frame and send your early morning customers a coupon for coming in later.

Too busy in the dining area?  Let's use that same report to target people that use their cards in the dining room.  Target them with a carry out or delivery special, or just let them know they can pre-order!

Finally, try some blanket emails to target your whole customer base with holiday promotions. This can be targeted in a number of ways and can be tied in with  free marketing on Facebook and Twitter.

Last but not least - run the historical reports to see how well certain specials did last year

Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
 WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

Get ready for the holidays!

Are you preparing for the holidays? 

The holidays are coming! I know it might seem early to think about Thanksgiving, Christmas and the new year when it is not even Halloween yet but relatively speaking they are fast approaching!


So what does that have to do with anything? When you are thinking about your POS system, quite a bit.  This is the best time to start really looking at what happened last year around these holidays.  A lot of store owners that have not made a switch to POS base their expectations on memory - not always the greatest idea. 

Now is the time to start evaluating your menu to prep for the labor and menu changes that will be coming up.  Looking at the data SP-1 can give you will help you make educated and sound decisions to prepare for the coming holidays.

Start by using your Business Summary report to evaluate what menu items worked last year for the same time frame. We suggest the you pay close attention to the menu group and  the specialty portion of the Business Summary. Look at how well your past menu items, and especially your holiday specific items, did last year and adjust accordingly.  This will help you in labor planning, marketing of items and portion control.

Afterall, one of the reasons that you bought a pos was to help keep track of your sales right?




 
Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

New daily detail on Dashboard

Just thought I'd share a new feature recently added to SP-1.  We have added a new tab on the Dashboard called Daily Detail.  

This latest report shows a breakdown by Menu Group Categories for today, last week, last month and last year.  This also can show you an on-the-fly breakdown by Order Type. 

New Daily Detail 

Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371