Have you ever thought of your gift cards as a marketing and fund-raising tool? If not, I feel you might be missing the boat on one of the unique advantages to plastic gift (pre-paid, loyalty, rewards, customer profile) cards.
Most stores receive at least a couple fund raising requests a year. You may offer a discount, cash, free food etc on occasion to help out your local charity or non-profit organization. Using a gift card may be a better way to go however.
Because you can pre-load gift cards with a dollar amount, you can easily setup a fund raising card system when asked. The scenario would play out like this. . . You offer to sell the organization gift cards at a discounted amount. So, maybe $20 cards for $15. They then sell the cards for the face value of $20. They make $5 on each card and you make a potential new customer and goodwill in the community.
Another great example of using gift cards as a marketing tool is to keep some pre-loaded cards on you as a business card. A $1.00 pre-loaded gift card works great for friends and associates. It's an easy way to introduce people to what you have to offer.
Most stores receive at least a couple fund raising requests a year. You may offer a discount, cash, free food etc on occasion to help out your local charity or non-profit organization. Using a gift card may be a better way to go however.
Because you can pre-load gift cards with a dollar amount, you can easily setup a fund raising card system when asked. The scenario would play out like this. . . You offer to sell the organization gift cards at a discounted amount. So, maybe $20 cards for $15. They then sell the cards for the face value of $20. They make $5 on each card and you make a potential new customer and goodwill in the community.
Another great example of using gift cards as a marketing tool is to keep some pre-loaded cards on you as a business card. A $1.00 pre-loaded gift card works great for friends and associates. It's an easy way to introduce people to what you have to offer.
By the way - we have a number of example gift cards at our Facebook page - Don't forget to "like" us while you are at it! Sample Gift Card Pictures
Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371
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